About John Centofanti & Companies

Who I Am | Who I'm Not | My Companies

I’m John Centofanti. This One.

The creative side of business is my passion. I’m a marketing strategist and founder of Creative Stream Marketing, serving Technology and B2B clients. I thought I was right-brained until a life-changing boss and mentor helped me discover the left side of my brain. In 2018, I became the owner and president of NeedToMeet, a global online calendar scheduling tool. I used NeedToMeet long before I owned it because it solved the common challenge of finding a time to meet with one or more people. My Creative Stream Team and I have partnered with over 100 companies across the US, ranging from startups to established companies over $60 M in revenue. We’ve served both strategically and tactically, providing brand development and digital marketing services to increase response to clients’ businesses. Today our work is in marketing strategy, branding, content writing, graphic design, web design and more. Facts alone never drive growth. Creativity isn’t just for design. Creativity is key to strong branding and an effective marketing strategy. It propels your business forward.

…Not any of these men also named John Centofanti

Many people who meet me say I have an uncommon name. I grew up in Youngstown, OH, where my name is not so uncommon. In fact, there are many people with my name. I’m related to at least one, but many others who share my name are from Youngstown and around the US. One is the same age as me.

My Companies

Marketing designed to grow your business.

Established: 2006. Clients: Over 100 across the US. Website: creativestreammarketing.com
Creative Stream Marketing is a marketing-communications and creative agency, partnering with B2B, Technology, and Specialty Retail clients. We leverage marketing, communication, and creative principles to grow your business. We partner closely with each client, learn your business, and together, increase awareness and response to your company. Our core services include: Marketing consulting and strategy, Brand messaging, Content writing and development, Graphic design and creative development, Social media marketing, Website design and content management systems, Event and trade show marketing. A smart marketing strategy, combined with excellent branding, helps deliver your message to the right people in the right way. Effective branding doesn’t just look good – it drives your business.

Find a time that works for everyone.

Established in NYC: 2013. Purchased by John: 2018. Clients: Tens of thousands from around the globe. Website: needtomeet.com
NeedToMeet is a provider of meeting scheduling software that allows individuals and businesses to find a time that works for everyone. The product streamlines the process of meeting administration, attendee polling, and scheduling any type of meeting via both online and mobile interfaces, while removing the hassles of lengthy email chains, time zone conflicts, and phone tag. Its powerful administrative features allow a meeting organizer to manage the details of all their meetings in a single dashboard. NeedToMeet can be used with any browser or by using the mobile apps. You’ll be able to organize your next meeting in just a few clicks!

Books I Recommend

The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team
1861: The Civil War Awakening
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
The 99% Invisible City: A Field Guide to the Hidden World of Everyday Design
The Alchemist
American Lion: Andrew Jackson in the White House
Andrew Carnegie
The Art of War
Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win
David Copperfield
The Endurance: Shackleton's Legendary Antarctic Expedition
Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance
Frank Lloyd Wright on Architecture, Nature, and the Human Spirit: A Collection of Quotations
Good to Great: Why Some Companies Make the Leap... and Others Don't
The Greatest Generation / The Greatest Generation Speaks
A Grief Observed
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The Hamilton Collection: The Wisdom and Writings of the Founding Father
Holding on Loosely
In the Heart of the Sea: The Tragedy of the Whaleship Essex


John's favorite books »