Brand First, Then Market
We develop and refine brands with all new clients. How do you develop a brand strategy?
Start with a SWOT Analysis
Survey Your Team
What do your team members think is great about your company and your product? What do they think is lacking? We don’t only ask the leadership, but everyone on your staff regardless of position. Different perspectives are important.
Survey Your Customers or Clients
It’s one thing for a CEO to share what he or she believes customers love. It’s another when a customer shares it directly, in his or her own words. What frustrates customers? Our clients are often surprised by what people share. Finding what people love or not says a lot about your brand.
Consider Your Place in the Market
Just like gas station coffee and premium coffee both have loyal customers, so does your product. Researching the market and how a product or solution like yours fits affects your branding. Understand your buyer, your